Vivid Seats does not own or generate tickets; rather, we act as an intermediary between ticket sellers and buyers. This means that all ticket prices are set independently by the ticket resellers. Sellers price their tickets based on the tickets’ current “market value,” which is determined by a range of factors such as supply and demand for the specific event and/or seat locations. For this reason, the listed ticket prices are subject to change at any time, and may be higher or lower than the price displayed on the tickets themselves, which is known as the “face value.”